We have been able to serve a wide range of prestigious clients because individuals in key positions saw the extraordinary possibilities of a simple line of reasoning:

• - People are more productive and satisfied when they are in jobs that make use oftheir MAPs—their motivated strengths.
• - Organizations and teams function more productively when they understand andmake use of motivated strengths.
• - Poor performance is often a result of poor job fit, or poorly managing one's motivated strengths.
• - The cost of poor job fit, or poorly managing oneself, is enormous to the company as well as for the individual.
• - As people understand SIMA and MAPs, they become more effective managers of themselves and others.

Individuals and organizations using SIMA have a competitive edge because they can assess "job fit" and predict how optimal performance can be obtained.